HARPER'S BAZAAR: THE 20 BUZZIEST NEW SWIMWEAR BRANDS OF THE YEAR!

It's almost that time of year again. Actually, it's always the time of year for swimsuits. Thanks to Instagram, your next favorite suit is just a double tap away. Whether you're heading on a weekend jaunt to Miami or Tulum, or somewhere more far flung like Bali or the South of France, it might be time to refresh your bikini drawer. No need to buy yet another black tried-and-true, though. Instead, liven up your selection with fresh underwire styles, fabrications, and silhouettes from new brands making waves this year on the social media platform. Here, we've rounded up some of the coolest darlings garnering follows. Consider it your guide to the hottest swimwear brands of the season.